SEO Moz finds a very high correlation between a higher rankings and Google + activity. In fact, according to SEO Moz, after Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. Here’s a summation of the benefits of Google +
1. Posts are crawled and indexed almost immediately
2. Google+ posts pass link equity
3. Google+ is optimized for semantic relevance
If you have not set up and linked your website to Google +, now is the time. Google + was made with SEO in mind, take advantage of the benefits. Read the rest of the article and get started today!
It appears as though Google’s Matt Cutts has come decided to weigh in on the Moz study by stating “Google Plus posts do not influence a website’s ranks. He also made similar comments about facebook posts. Read the rest of the article here: