What must we do to be Hummingbird-friendly?

What must we do to be Hummingbird-friendly?

1. When creating/optimizing a site, are you doing it with a clear audience in your mind?
2. When performing on-page optimization for your site, are you following at least these SEO best practices?
   1. Using a clear and not overly complex information architecture;
   2. Avoiding canonicalization issues;
   3. Avoiding thin-content issues;
   4. Creating a semantic content model;
   5. Topically optimizing the content of the site on a page-by-page basis, using natural and semantically rich language and with a landing page-centric strategy in mind;
   6. Creating useful content using several formats, that you yourself would like to share with your friends and link to;
   7. Implementing Schema.org, Open Graph and semantic mark-ups.
3. Are your link-building objectives:
   1. Better brand visibility?
   2. Gaining referral traffic?
   3. Enhancing the sense of thought leadership of your brand?
   4. Topically related sites and/or topically related sections of a more generalist site (i.e.: News site)?
4. As an SEO, is social media offering these advantages?
   1. Wider brand visibility;
   2. Social echo;
   3. Increased mentions/links in the form of derivatives, co-occurrences, and co-citation in others’ web sites;
   4. Organic traffic and brand ambassadors’ growth.

   Original article from SEO MOZ