SEO Services
Increase Traffic & Conversions
We provide search engine optimization services for local, regional, and national companies covering a broad range of industries.
Search engine optimization, or SEO, can be divided into three phases, On-Page SEO (Basic) and Off-Page SEO (Advanced), and Technical SEO. On-Page SEO covers all the fundamentals recommended in Google Best Practices and ensures that your website is indexed or filed for the broadest range of keywords, most relevant to your business. Some of the essentials of Basic SEO include page content, title tags, meta descriptions, headers, schema markups, alt text for images, site architecture, and URLs.
Off-page SEO refers to a marketing strategy that focuses on actions taken outside of a website to enhance its ranking on search engines. The aim is to create a strong digital presence that showcases the website’s authority, credibility, and expertise to both search engines and users. A prime example of Off-Page SEO is link building and curation.
Technical SEO involves optimizing the back-end of a website to enhance its performance and user experience. This includes tasks such as increasing site loading speed, adding structured data, fixing broken images or links. For example, reducing image sizes and leveraging browser caching can significantly improve loading times, while implementing schema markup can make content more accessible to search engines.
The SEO process begins by speaking with the client and discussing their goals. Some of the initial questions include:
- What are you trying to accomplish thru search engine optimization and digital marketing?
- Are you looking to target a local, regional, or national audience?
- What keywords/markets are relevant to your products or services?
- Who are your online competitors?
- What are the demographics of your target audience?
- What other marketing or advertising mediums have you tried?
After the initial meeting, we will begin an extensive competitive and keyword analysis. The information gathered in this analysis will give us insight on the feasibility of placing the company in the top spots for the most relevant keywords. After we complete our analysis’, we will report our findings to the client and begin to formulate the initial course of the SEO campaign.
Once On-Page SEO is complete, we will relaunch the newly updated website. After the site has been fully re-indexed, we can begin analyzing the incoming data from the metric programs. The data will determine how much more work will be required to begin developing organic traffic in the near term. During this process we work to identify keywords, pages and content that not only drive traffic but conversions. As time goes on, we will begin to uncover more detailed data that allows us to improve the user experience and maximize conversions.
Due to the search engine algorithmic changes and increasing competition, SEO may require ongoing efforts process, there are no tricks, shortcuts, or “guarantees.” Ultimately the sites that offer the highest user experience along with the highest quality content will be considered the most relevant and popular.
Whether you’re a local start-up just beginning to build their web presence or an established national business looking to increase their web traffic and conversions, our team of SEO experts can help you achieve your goals. Please call us today at 786.368.3076 or email us for a free website SEO audit, consultation, or quote.
We are available for person to person to meetings in the following areas: Downtown Miami, Brickell, Miami Beach, North Miami, Wynwood, Coral Gables, Coconut Grove, Little Havana, Shenandoah, Key Biscayne, South Miami, and Kendall.
Would you like to start a project with us?
If you are interested in receiving a quote for web design or digital marketing services please call or email us today.